The role of trust in the success of strategic alliances

Many academic and industry writers in the field of strategic alliances argue that trust is one of the most important factors, or even the only important factor, in determining the success or otherwise of an strategic alliance. We decided to test this proposition against the database of feedback captured in all surveys undertaken by Silico Research on behalf of clients over the past number of years.

Click here to download our White Paper discussing our analysis of this issue.