The Current Partners/Voice of the Partner Programme

The Current Partners/Voice of the Partner Programme is used by large organisations to assess and benchmark their performance as a partner by polling senior executives across their portfolio of strategic alliances and collaborations.

The Current Partners/Voice of the Partner Programme has been developed over a number of years by Silico Research in collaboration with senior strategic alliance professionals and other leading professional services firms. The survey instrument used at the start of the Programme, which is customisable to the client's exact requirements, is one of the most comprehensive, reliable, assessments available of a company's strengths and weaknesses as a partner.

The Programme covers the most important strategic alliances skills sets including: the partners' assessment of the company's processes, its culture as a strategic alliance-driven organisation, its technical skills, its staff and, where appropriate, the governance of the strategic alliance.

Going beyond the facts

A key goal of the programme is to find out how your partners feel about your organisation and your team. For example, do they enjoy working with your team or does your organisation frustrate them? The programme explores your partners' attitudes and motivations when interacting with your organisation to give you a more complete picture of your partnerships and how your partners are likely to behave in the future.

The Programme structure

The Programme is an iterative multi-level conversation with your partners and potential partners consisting of the following stages:

  1. The confidential kick-off survey starts the conversation. It is sent to the key executives in your partners and potential partners. Your contacts are offered the opportunity of skipping the kick-off survey and going straight to the conversation.
  2. Respondents who give feedback in the kick-off survey are invited to participate in a confidential one-to-one follow-on conversation addressing issues raised by their feedback. This conversation takes place through email, social media, messaging services and/or video with one of Silico's senior team members with a deep experience of conducting this type of conversation.
  3. Non-respondents to the kick-off survey invitation, the 'survey adverse', will be approached directly to join the conversation through whichever channel is most convenient for them. So capturing another valuable source of intelligence.
  4. This conversation uncovers the motivations and thought processes lying behind the respondent's views and decisions. It reveals the truths that lie beneath the surface rather than statements and data skimmed from the top.
  5. Where the respondent gives their consent the video recordings will form part of the presentation of the feedback to the client so that they can examine how things are said as well as what is said.

Silico manages all aspects of the process on behalf of the client and acts as a trusted intermediary between the client and its partners. By ensuring that all data and comments are fully anonymized before they are presented to the client, we enable team members in partner organisations to express themselves truthfully and honestly in a way that they would not otherwise be able to do.

Analysis and Benchmarking

The analytical model used to generate insights from the client's feedback is discussed with the client and customised to match the client's requirements.

Silico has conducted hundreds of similar partner surveys over the past twelve years. Where required the dataset will be extensively benchmarked with Silico's considerable databases of partner feedback stretching back for over a decade.

If you would like to have more information about this Programme please email us.

About Silico Research

Silico Research is a research consultancy that has been a trusted adviser and provider of research services for more than ten years to global companies on strategic alliances, relationships and reputation management both within the organisation and externally for over ten years.

What sets Silico Research apart is the evidence-based, empirical, nature of our analysis. Quantitative and qualitative research of the highest quality using carefully selected panels, customised survey instruments and focus groups are the core of Silico Research's products and services. Our independent, honest, fact-driven advice enables clients to make distinctive, lasting and substantial improvements in their partnering capabilities, to align strategies with goals and to communicate more effectively with current and prospective partners and other stakeholders.